SIIA is pleased to announce that the Experts' Guide to the K-12 School Market Second Edition is now available! Visit our SIIA eStore to download your copy now.
The Experts' Guide is a reference book for members of the education publishing and technology industries who are relatively familiar with the field and its intricacies. It is also a professional development tool for those new to these industries. A survey of the First Edition purchasers showed that more than 70% of respondents used the book to learn about the market still refer to it. Many said that they gave a copy to a colleague and used it for staff development and sales/marketing strategy. With success like this, we're excited to release our next edition!
As a quick preview, below is a list of the chapters in the second edition. Enjoy and check back for more updates like the article titles and authors!
Chapter 1 - Education Overview
Chapter 2 - Education Technology Overview
Chapter 3 - Developing Products and Services
Chapter 4 - Marketing Plans and Strategies
Chapter 5 - Sales Plans and Strategies
Chapter 6 - Distribution Strategies
Chapter 7 - Events, Exhibits, and Advertising
Chapter 8 - Internet Marketing
Chapter 9 - Public Relations